Organic Advocates Fight ‘All-Natural’ Claims

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DES MOINES, Iowa — An organics watchdog group’s criticism of a cereal company that describes its products as “all natural” is the latest in the debate about whether the term is being used to confuse consumers or simply give them more information.

The Wisconsin-based Cornucopia Institute recently filed a complaint with the Federal Trade Commission against Hearthside Food Solutions, makers of Peace Cereal. It claims the Eugene, Ore.-based company promotes its cereals as being made with pesticide-free ingredients when they’re not.

Read more: http://www.huffingtonpost.com/2011/03/07/organic-advocates-fight-all-natural-labels_n_832308.html